deedramaid: Britney Spears Sets March 15 Release Date For New LP

Saturday, January 29, 2011

Britney Spears Sets March 15 Release Date For New LP

Deluxe edition will feature three or four additional tracks.
By James Dinh

Britney Spears
Photo: Courtesy of Zomba Records

As the wait for the dance-heavy video for "Hold It Against Me" continues, details regarding Britney Spears' new album have surfaced. Based on a sales-solicitation sheet, which was confirmed as accurate by a label rep to MTV News, the pop superstar's still-untitled LP is set to drop March 15.

With the rocket success of the album's lead single, it's no surprise that the singer's seventh studio album will feature "multiple songs" from pop masterminds Max Martin and Dr. Luke. Additional production credits include Rodney Jerkins, Stargate, Fraser T. Smith, Bloodshy & Avant and more. Fans can choose between a standard (soft pack/wallet packaging) version of the album and the deluxe (expanded soft pack with additional booklet pages), which will feature three or four additional tracks.

Spears has been hitting the dance studio hard, as the notice describes the forthcoming "Hold It Against Me" video as "a sexy, edgy dance piece directed by Jonas Åkerlund and showing Britney at peak form and ability." Earlier this week, MTV News took the liberty of mashing together some of the singer's most-iconic music-video dance scenes to give fans an idea of what Brit's new clip might look like.

In terms of Spears' press plans, the follow-up to 2008's Circus will be met with "a major TV event to launch the album" and a TV campaign, which will feature a variation of spots before the LP hits stores. The promotional rollout will extend to advertisements on everything from the Internet to the side of taxicabs. Other marketing schemes include a "LGBT/Lifestyle campaign," worldwide online fan contests and routine tweets from Brit.

Adam Leber, the singer's manager, took to Twitter to dish details on Brit's latest photo shoot and to remind them to keep their patience.

"Britney Spears did a photoshoot for her album package yesterday," he wrote. "Photos are nothing less than spectacular. We'll share some soon." He later tweeted: "So many good things coming down the pipeline. Britney fans should be excited. Album is incredible, video is fire, photoshoot is pure glam. Patience isn't just a great song by Guns N' Roses. All good things to those who wait."

Are you excited about Britney's new album? Share your thoughts in the comments!

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